Date : 23-11-2023 ~ 29-11-2023
A Cross-Border Bond in Traditional Chinese Medicine — The Winter Chill Could Not Dampen Malaysian TCM Physicians’ Enthusiasm for Visiting Buchang
The “2023 Buchang Brand and Culture” study visit to Xi’an, organized by ZBT Far East Sdn. Bhd. (Malaysia), concluded successfully.
On the afternoon of 23 November, undeterred by the cold of midwinter, the delegation set off for Xi’an, China’s ancient capital with a history spanning thousands of years, embarking on a seven-day visit and exchange program. The delegation was led by Ms. Tan Sock Yan, Executive Director of ZBT Far East Sdn. Bhd. (Malaysia), and comprised thirteen participants, including Mr. Lim Shih Chang, President of the Academic Association of Traditional Chinese Medicine Kuala Lumpur and Selangor; Mr. Yew Teck Tai, Vice President; Ms. Ng Siam Ie, Committee Member; and Ms. Ooi Lay Khuan, CEO of KL Academy of Traditional Chinese Medicine. The entire program was accompanied by Mr. Jing Xiaopeng, General Manager of the International Trade Department of Buchang Pharmaceutical Group.
The main objectives of this visit were to tour pharmaceutical manufacturing plants, research and development centers, a cardiovascular and cerebrovascular disease hospital, and a university under the Buchang Pharmaceutical Group. Buchang Pharmaceutical is one of China’s leading pharmaceutical enterprises, specializing in the research, production, and sales of patented traditional Chinese medicines. Meanwhile, ZBT Far East Sdn. Bhd. serves as the exclusive distributor of Buchang Pharmaceutical products in Malaysia.
The participating physicians are graduates of KL Academy of Traditional Chinese Medicine and are also undergraduate, master’s, and doctoral students of HUCMMA Malaysia. At present, some of them serve as lecturers at KL Academy of Traditional Chinese Medicine, while others hold positions as current council members of the Academic Association of Traditional Chinese Medicine Kuala Lumpur and Selangor and the HUCMMA Malaysia. In addition, one participant is currently employed at the IMU University, where she holds a senior lecturer position and other key academic roles.
The seven-day itinerary was intensive and well-structured, comprising three days of visits and academic exchanges, as well as two days dedicated to experiencing the cultural heritage of the ancient capital. At the conclusion of the program, the participating physicians expressed that the trip had been highly rewarding and conveyed their sincere gratitude to Buchang Pharmaceutical Group and ZBT Malaysia for providing them with the valuable opportunity to witness the modernization of traditional Chinese medicine firsthand.
